With the megaphone of social media, even a few wayward comments -- not to mention a scathing rant -- can seriously damage your brand's reputation. And that sentiment has the capacity to travel at a velocity never before seen.
The integration of social media and customer service operations is no longer an option. Failure to do so results in marketing or other departments trying to address issues that are outside their area of expertise. Or, it results in duplicative efforts from both marketing and customer service to resolve issues without one knowing what the other is doing.
Download this white paper, Bridging the Great Divide: Best Practices for Integrating Social Media and Customer Service for Bottom Line Results, for a greater understanding of how to successfully integrate social media operations with customer service.
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